Education:

• Ph.D. - University of Maryland
• M.A. - Oregon State University
• B.A. - William Smith College

Teaching:

• Merchandising Promotion
• Retail Design
• Textile & Apparel Industries

Research/Design Scholarship:

• Merchandising and Retailing
• Advertising and Promotion
  
• Retail/Store Design
• Consumer Behavior
  

Selected Publications:

• Hyllegard, K. H, Ogle, J. P., & Dunbar, B. H. (2006). The influence of consumer identity on perceptions of store atmospherics and store patronage at a spectacular and sustainable retail site. Clothing and Textiles Research Journal, 24(4), 316-334.
  
  
• Worthy, S. L., Trautmann, J., Miller, B., Hyllegard, K., Lakner, H., Damhorst, M. L., Bastow-Shoop, H., Lyons, N., & Manikowske, L. (2005). Online home furnishings and furniture shopping practices of rural consumers. Journal of Family and Consumer Sciences, 97(4), 30-35.
  
  
• Hyllegard, K. H., Eckman, M., Molla Descals, A., & Gomez Borja, M. A. (2005). Spanish consumers’ perceptions of U.S. apparel specialty retailers’ products and services. Journal of Consumer Behaviour, 4(5), 345-362.
  
  
• Worthy, S. L., Hyllegard, K., Damhorst, M. L., Trautmann, J., Bastow-Shoop, H., Gregory, S., Lakner, H., Lyons, N., & Manikowske, L. (2004). Rural consumers’ attitudes toward the Internet for information search and product purchase. Family and Consumer Sciences Research Journal, 33(1), 81-99.
  
  
• Ogle, J. P., Hyllegard, K. H., & Dunbar B. (2004). Predicting patronage behaviors in a sustainable retail environment:  Adding retail characteristics and consumer lifestyle orientation to the belief-attitude-behavior intention model. Environment & Behavior, 36(5), 717-741.
  
  
• Hyllegard, K. H., Ogle, J. P., & Dunbar B. (2003). Sustainability and historic preservation in retail design: Integrating design into a model of the REI Denver decision-making process. Journal of Interior Design, 29(1/2), 32-49.
  
  
• Hyllegard, K., & Eckman, M., (2002). The role of globalization drivers and cultural distance in the selection of international markets by U.S. apparel specialty retailers. Research Journal of Textile and Apparel, 6(2), 17-31.
  
  
• Hyllegard, K. H., & Morgado, M. M. (2001). International visitors’ aesthetic preferences for Hawaiian printed fabrics. Clothing and Textiles Research Journal, 19(2), 64-75.

Current Research or Exhibit Projects:

• Adolescent Readings of the Celebrity Endorser: An Interpretive Examination Of Meaning.
• An Integrated Approach to Assessing Retail Opportunities in Emerging Markets: Apparel Specialty Retailing in Turkey.