Research/Design Scholarship:
- Alternative/Fair trade
- Marketing systems for cultural products: Producers, retailers, consumers
- Artisan enterprise performance and sustainability
- Tourism and shopping
- Ethnographic textiles and dress
Selected Publications or Juried Exhibits:
- Littrell, M. A., & Dickson, M. A. (2006). Employment with a socially responsible business: Worker capabilities and quality of life. Clothing and Textiles Research Journal, 24(3), 192-206.
- Strawn, S., & Littrell, M. A. (2006). Beyond capabilities: Case studies of three artisan enterprises in India . Clothing and Textiles Research Journal, 24(3), 207-213.
- Lee, S., & Littrell, M. A. (2006). Marketing cultural products on the Internet: Targeting cultural creatives. Clothing and Textiles Research Journal, 24(1), 33-45.
- Littrell, M.A., Ma, Y.J., & Halepete, J. (2005). Generation X, Baby Boomers and Swing: Marketing fair trade apparel. Journal of Fashion Marketing and Management, 9(4), 407-419.
- Lee, S., & Littrell, M. A. (2005). Global E-tailing: US Consumers' intention to shop for cultural products on the Internet. International Journal of Retail and Distribution Management, 33(2), 133-147.
- Littrell, M. A., Paige, R. C., & Song, K. (2004). Senior travelers: Tourism activities and shopping behaviors. Journal of Vacation Marketing, 10(4), 348-361.
- Yu, H., & Littrell, M. A. (2003). Product and process orientations to tourism shopping. Journal of Travel Research, 42(2), 40-50.
Current Research or Exhibit Projects:
- "My hands are our future": MarketPlace Handwork of India
Book manuscript with Dr. Marsha Dickson. Book draws from interviews with 200 artisans in Mumbai , India and explores impacts of artisan work with a socially responsible, fair trade business. Research funded by the Earthwatch Institute. Writing funded by a grant from the Rockefeller Center in Bellagio , Italy .
- Fair Trade Market Research
Research focuses on fair trade customers' definitions of fair trade, their buying practices, and attitudes and values. Research funded by the Fair Trade Friends, a collaboration of five fair trade organizations in the US and Canada .
- The Experience of Dress: Negotiating Across Cultures
Research with Dr. Jennifer Ogle that explores how Indian women's multisensory perceptions and use of dress change when they move across cultures and forms of dress.
- The Fabric of Indian Life
This project with Drs. Molly Eckman and James boyd, Fulbright-Hays funded takes 21 professors and K-12 teachers to India for one month in 2007 for the purpose of infusion of Indian culture into teaching curricula.
- Socially Responsible Advertising and Promotion of Food, Fiber, and Related Products: Developing An Integrated Set of Undergraduate Courses.
United States Department of Agriculture, Cooperative State Research, Education, and Extension Service: Higher Education Challenge Grants Program, $448,504. Development of research-based, interdisciplinary undergraduate curriculum that will foster a socially responsible way of thinking among tomorrow’s leaders in the advertising and promotion of food, apparel, and related products. Collaborators: Drs. Karen Hyllegard, Mary Littrell, Jennifer Matheson, Jeffrey Miller, Donna Rouner, Marianne Bickle, Cathy Gustafson, Nancy Rudd, and Jackie Buell.
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