Education:
  • Ph.D. - University of Arizona
  • M.S. - University of Arizona
  • B.A. - National Chengchi University, Taipei, Taiwan

Teaching:

  • Retailing
  • Consumer Behavior
  • Merchandising

Research/Design Scholarship:

  • Consumer apparel consumption focusing on price perception, compensatory consumption behavior, and use of care labels.
  • Services research concentrating on consumer complaint behavior, consumer waiting behavior, and the quality-value-satisfaction relationship.
  • Cross-cultural research focusing on acculturation, country-of-origin effects, and cultural values.

Selected Publications or Juried Exhibitions:

  • Yan, R. N., Watchravesringkan, K., Zarubin, T., and Yurchisin, J. (2006). Effects of Employee Dress on Consumers’ Service Quality Expectations and Store Image Perceptions. In J. R. Evans (Ed.), Retailing 2006: Strategic Challenges in the New Millennium: Vol. 11 (pp. 280-285). Hempstead, NY: Hofstra University.

  • Yurchisin, J., Yan, R. N., and Watchravesringkan, K. (2006). Why Retail Therapy? Investigating the Role of Self-Concept Discrepancy, Self-Esteem, Negative Emotions, and Proximity of Clothing to Self in the Compensatory Consumption of Apparel Products. 2006 Asian Association for Consumer Research (ACR) Conference, Sydney, Australia.

  • Gehrt, C. K. and Yan, R.N. (2004). Situational, consumer, and retailer factors affecting Internet, catalog, and store shopping. International Journal of Retail & Distribution Management, 32(1), 5-18.

  • Yan, R.N. and Lotz, S.L. (2005). The waiting game: The role of predicted value, wait disconfirmation, and providers' actions in consumers' service evaluations. 2005 Association for Consumer Research (ACR) Conference, San Antonio, TX.

  • Yan, R.N. and Lotz, S.L. (2003). Consumer complaint behavior: Do “other customers” make a difference? 2003 Association for Consumer Research (ACR) Conference, Toronto, Canada.

  • Yan, R.N. , Yurchisin, J., and Watchravesringkan, K. (2003). Country-of-origin and acculturation effects on perceived service quality. 2003 Association of Marketing Sciences/American Collegiate Retailing Association (AMS/ACRA) Conference, Columbus, Ohio.

Current Research or Exhibit Projects:

  • Compensatory consumption of apparel products. Collaborators: J. Yurchisin and K. Watchravesringkan.

  • The effect of the presence of other customers on consumer complaint behavior. Collaborator: S.L. Lotz.

  • Sustainable consumption

  • Employee dress code in the service environment.

 

 

 

 

 


Office Address:

Department of Design & Merchandising              

Colorado State University

161 Aylesworth SE

Fort Collins, CO 80523-1574

Phone:

(970) 491-5331

Fax:

(970) 491-4855

Email:

RuohNan.Yan@colostate.edu

 

vita